Trader Joes & Customer Service
I recently enjoyed my first trip to Trader Joes. I was hesitant and not exactly excited, but my wife and nearly every fifth person I came across praised the merits of the organic grocery store. I must...
View ArticleGetting started with Search Engine Optimization
You’ve got an amazing looking website; everything is just how you want it. Content is great, images are compelling, your customers clearly understand how to contact you, but no one is knocking on your...
View Article5 Essential Cloud Systems for Small Business
The Cloud (a.k.a. the Internet) provides terrific technology solutions for small businesses. There are several benefits of cloud services including the ability to avoid costly hardware and...
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Timeline for Facebook Pages
In a few days (March 30th), Facebook will roll out the mandatory update of the new Timeline to all Facebook Pages. The new timeline will completely change the layout of your current page and provides...
View ArticleSEM or Social Media Marketing?
Search Engine Marketing or Social Media Marketing: Which is right for you? When it comes to driving prospective customers to your website, you’ve got a ton of choices these days. Beyond the traditional...
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How Websites Are Like Buying A Car
Getting a new website is a lot like a buying a car: there are many options available to you, and what you get all depends on what you spend. As with buying a car, when your budget is small (or you...
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10 Ways to Increase Social Engagement
So you've got a Facebook company page (you do have one right?), you've got a Twitter account (and you're using it?), you've set up your company LinkedIn Profile (you got this, too, right?), you've set...
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Increase Your Website Popularity
Search engine rankings are affected by three primary factors: well optimized title tags, site content, and site popularity. Once you’ve taken care of your title tags and have created a solid content...
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Search Engine Personalization
Did you know that not all search results are equal? Search engines have been using personalization techniques for some time now to delivery more relevant results to you based on what the search engine...
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Windows XP End of Life and Your Business
On April 8, 2014 Windows XP and Office 2003 will be officially designated as “end of life.” What does this mean? Starting April 8, 2014, Microsoft will no longer provide security updates, upgrades, or...
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Celebrate National Small Business Week by Creating a Killer Social Presence
June 17 - June 21 is National Small Business Week. The majority of businesses in America (think upper 90%) are considered a small business, i.e. 500 employees or fewer. If that's you, congratulations!...
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Top 10 Tips for Successful Website Marketing #1
Content must be authoritative and meaningful. Content is always king. Google now states that "high-quality content" is a much larger factor in ranking than back linking - the "old" way of doing SEO. A...
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Content Strategy - Types of Content
If you participated in our recent webinar, Creating a Killer Social Media Presence, then you know it is important to develop an overall content strategy to support your marketing and communications...
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Why is branding important?
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire...
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Tip #2 for Our Top 10 Tips for Successful Website Marketing
As we continue our Top 10 list for successfully marketing your website and company, keep in mind that a well rounded strategy makes all the difference between you and your competitors. So are you ready...
View ArticleTip #3: Use effective keywords, but don’t overdo it.
Keywords. Ahhh. The word every customer thinks of when they are searching for a product or service, right? Not so much! But it is a word every website content writer needs to keep in their mind while...
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VINE: THE 6 SECOND VIDEO
Looking for an easy way to add quick video to your Tweets? The Vine app for Twitter has you covered by allowing video creation from right within your post. Just download the app for iPhone or...
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Data Doomsday and Other Scary Stories
Everyone with a computer fears that fateful day when their computer fails to boot. It eventually happens to all computers, Windows systems, Linux systems, and even Mac systems. It is just a matter of...
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Tip #4 of our Top 10 Tips for Successful Website Marketing
Tip #4: Use both inbound and outbound links to build authority and connections. Inbound and outbound links still have a degree of importance as far as search engines are concerned - mainly to the...
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Choosing the Right Domain Name
Choosing a Domain Name, also known as a URL, for your website isn’t always easy… or fun! Nearly every business owner runs into “that URL is taken, please choose another” at least once. But it is so...
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